Here are the tips if you implement it, your website will rank higher in search engine results as it becomes more search engine optimized (SEO).

  1. Rank your Site by Publish Quality, Authoritative Content

The quality and authority of your content is the most important factor affecting your search engine rankings. Excellent content is essential, especially when conducting SEO marketing. Your website becomes more authoritative and relevant as more people visit it because of the high-quality content you’ve written with your target market in mind. Become a better web writer and establish your authority in the field.


You should choose and target a specific keyword phrase for each page of authoritative content on your website. Think about the research your reader might do.

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This is what biomedical engineering is.

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how do I fill out an application for a scholarship?

When is the FAFSA application cutoff date?

What are the differences between engineering and engineering technology?

Various Keyword Expressions

Unless the keyword phrases are extremely similar to one another, it will be very difficult for a website to rank for multiple keyword phrases. It is possible to rank both “biomedical engineering careers” and “biomedical engineering jobs” on the same page. The terms “student affairs,” “dean of students,” “gender discrimination,” or “violence reporting procedures” are unlikely to all rank on the same page.

Creating a separate webpage for each keyword phrase you are targeting is a key success in ranking your website for multiple keyword phrases.

The use of keywords

After selecting your keyword phrase for a particular page, consider the following:

When using keywords in folders, can I use the entire keyword phrase or just a part of it on the page URL?

Can I use all or part of the keyword phrase in the page title?

Can I use the keyword phrase in whole or in part as page headings and subheadings?

Your search engine ranking will rise if you check these boxes. Be amiable and natural, though.


Over the page’s URL, title, and headings, content has the biggest influence on search engine rankings. The introduction and conclusion paragraphs each should contain one or two instances of your keyword phrase, and the body paragraphs should contain another two to four instances. Be in charge. Link strategically to additional materials and data that are available on both the main website of your organization and other useful websites.

Don’t forget to use heading tags, bold, italics, and other emphasis tags to draw attention to these keyword phrases, but don’t overdo it. You still want your writing to sound natural, though. Never sacrifice the quality of your writing for SEO. The best web pages are written for readers, not search engines. Find out more about SEO marketing to find new content.

2. Update Your Content Regularly

We have probably made it clear that we care a lot about content. Likewise, search engines. One of the best ways to gauge how relevant a site is‌ by how frequently its content is updated, so makes sure to do this. Conduct an ongoing audit of your content (every semester, for example) and make any necessary updates.


Your departmental news blog’s keyword-rich content creation can also improve your search engine rankings. Even briefer updates on the particular topics you want to target can be used as blog posts. Link to relevant CMS webpages and blog posts when doing so will help the reader understand the subject matter better or provide them with more details.

3. Metadata

Each page on your website should have a space between the tags for metadata—information about the page’s contents. If you have a CMS site that was created by the UMC web team, this information will already be pre-populated for you. However, as your site evolves over time, it is crucial that you review and update the metadata.

Summary Metadata

Title metadata is what causes the page titles that show up at the top of a browser window and as the headline in search engine results. This is the most important metadata on your page.

The web team has created an automated system that uses your page title to generate the meta title for each webpage for those who have a CMS website. This emphasizes the value of using carefully considered page titles that are packed with keyword phrases.

The textual description that a browser may use in your page search return is called description metadata. Imagine it as the window display for your website—a succinct and appealing summary of what is inside, intended to entice visitors to enter. Usually, a good meta description will have two complete sentences. It’s important to give search engines the option even though they might not always use your meta description.

Metadata for keywords

Rarely, if ever, is keyword metadata used to calculate search engine rankings. It doesn’t hurt to include your keyword phrases in your keyword metadata even though you should already be familiar with them. You should use a variety of words and phrases. Generally speaking, try to keep it to 3–7 phrases with 1-4 words each. “Degree in computer science” is a great example.

4. Have an engaging website

The likelihood of receiving links from other websites increases when a website is authoritative and impartial and helps users learn more about what they are interested in. This boosts your search engine optimization.

You can boost your authority and credibility by including relevant links in the text. Try replacing the “click here” links with the name of the place. In contrast to the “Michigan Tech Enterprise Program,” which is packed with keywords and will raise both your own and the page you are linking to in search engine results, “Click here” has no additional search engine value beyond the attached URL. Always link keywords to descriptive links to improve search engine optimization and to provide more value to your readers, including those with disabilities or screen readers.

5. Use alt tags

Use alt tags, or alternative text descriptions, to always give your image and video media a description. They are essential, especially for people who use text-only browsers or screen readers, as they enable search engines to find your page.